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Using my space in the tech world to design meaningful
and inclusive experiences
for humans.

Hi, I’m Porscha Ellena

01

About Me

I am a multi-disciplinary designer with a passion for creating intuitive and inclusive experiences through human-centered design. Throughout my career, I have worked across web, UX, UI, product, print, and graphic design. A significant portion of my work has been with startups, social impact organizations, and small-owned businesses spanning sectors such as health, education, social media, fintech, sustainability and marketing.

I’m well versed in leading end-to-end product design and user research initiatives, leveraging my expertise to ship numerous products and features successfully. My strengths lie in translating research insights into actionable strategy for product roadmapping and design solutions.

02

How I Work

I design for meaning inclusion function impact
...16 years and counting

Human needs first: I’m committed to a research and discovery first approach to all of my projects and advocating for and integrating diverse perspectives in order to ensure real human needs are reflected and met in design decisions.

Collaboration: Respecting, valuing and soliciting the perspectives and opinions of colleagues fosters a culture of open communication, constructive feedback, and shared ownership, ultimately resulting in stronger, more innovative outcomes.

Form follows function: I make intentional and purposeful design decisions to achieve the defined objectives, rather than being driven solely by assumptions or aesthetics.

Meaningful impact: I strive to create designs that have a meaningful and positive impact on peoples’ lives — making tasks easier, more efficient or addressing fundamental needs.

Systems thinking: Actively being mindful of environmental, social and technological contexts in which the solution will be used and its effects.

Feedback loops: No product is perfect. Creating continous opportunities for feedback is the key to improvement and refinement.

03

What I’m Up To

ReadingUnmasking AI: My Mission to Protect What Is Human in a World of Machines - Dr. Joy Buolamwini

ReadingDesign is Storytelling - Ellen Lupton

LearningHuman-centered design in machine learning, trust and ethical implications

ProjectsProduct roadmapping for a design collaboration platform

ProjectsDesigning an AI chatbot with community knowledgebase for a health tech startup